Move over banner ads. Companies are targeting full page tablet ads nowadays. The recent one to join the tablet ad bandwagon is Yahoo. During an Advertising Week presentation in New York, Yahoo announced their ambitious plans of launching Living ads, a program that would include adverts for all tablet devices; and this time it will not be in the form of old and traditional advertising. It will actually revolutionize the web based advertising.
It would be much like magical themes or something like supernatural elements in a movie. They displayed a mockup ad for an imaginary fabric company and showed a unique ski-fi version of it. This was inimitable in real life situations and carried a very high degree of interactivity as the characters in the ad were even winking at the users.

With the availability of HTML5-built ads, more such creativity and creation of high impact ads has become possible.