Everyone associated with internet marketing is now talking about social networking as an efficient tool which can be used to gain online exposure for a website. The popularity of networking sites such as Twitter, Facebook, LinkedIn, StumpleUpon, Flickr, MySpace, etc and the number of their followers make them an ideal platform for business owners which can be used for promotion of products and services. However this requires application of various internet tools and technologies which is now being termed as Social Networking Optimization.

It is likely that people might take Social Networking Optimization or SNO as another name for Social Media Optimization (SMO) but the two are different from each other. Thought both are related in the sense that their principal aim is to gain maximum online visibility but different because of their approach.

SNO is a part of SMO and is focused to optimize a site for social networks. It involves increasing the visibility of a website on social networking sites in order to realize the benefits that it offers. On the other hand, SMO is a broad concept which utilizes all types of social media for website promotion.

SNO is done by:

• Increasing participation in social networks and establishing connections with the users
• Keeping a tab on them for latest developments
• Preparing an effective marketing strategy
• Offering a friendly experience to users if they visit so that they can refer the site to others

Benefits of Social Networking Optimization

• Helps in gaining high search engine ranking
• Leads to an increase in Traffic Volume
• Creates Brand Awareness
• Is cost effective promotion tool
• Allows a business to target potential customers
• Generates Revenue

With such benefits, SNO is the latest to catch attention of webmasters who are making use of it to earn profits