Being in Internet Marketing for the last 5 years, I have come across with some main features that are nonetheless essentials for a website to get high rankings from various web crawlers. Hence, I decided to share the same with you, especially those who are seeking information on SEO.
Let’s start with Domain Name. Actually, domain name is something that if selected wisely can avail higher preferences from search engine crawlers while providing results for particular keywords. For instance, if you are planning to start a shopping portal naming “ABC stores” then try to get the same domain name, so that whenever a user enter ABC stores in search bar of any search engine then your website gets higher ranking due to the domain name.
After the Domain Name, it comes to Domain Age. Alike humans, the age of the domain also matters a lot. In SEO, if two competitors are having the same domain name where one has started the business 10 years back and the other have launched it recently then the web crawlers will give more preferences to the prior one whose domain is 10 years old in age.
Meta tags and Page title grabs the 3rd place in the list. If your web page title has the article name in it then it will definitely please the web crawlers. Similarly, try to stuff the elements of the web page in to the Meta tags and descriptions to attract more attention of the web spiders.
At the fourth place, it is advisable to avoid the usage of frames as scrolling bar is not craw able. Instead it creates confusion for the web crawlers to judge which element of the page to look at.
URL PageName comes on the fifth position. Try to keep a URL PageName that has relevant extensions and more information about your web page in place of the one that consist programming codes in it. This thing assists web crawlers to understand your web page in a better and easier manner.
Last but not the least; try to establish Strong Internal linking on your website just like Wikipedia Concept. Interlinking your site’s content, once again allows the web spiders to give more preferences to your site.
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