Bing has come out with its newest policy about content and link building. It could be a helpful piece of information for the people, who are either promoting their sites or are into SEO business. Bing attaches value to links as they alert us to your website especially when the website is utterly new, or has added some new content. It is also rated as a measure of trust and confidence other people have in your site, as you would find more and more quality sites linking to other quality sites.

The links are also responsible for diverting direct traffic to your site. More often than not, this would be Quality Traffic as the sites giving you links are likely to be from the same set of business as yours. This type of link building or guest blogging will establish yourself as an authority on the subject and would help you to build trust and brand.
It is true that when we work so hard on appearing in the search results for the popular phrases or keywords, we would definitely want to be directed by those sites which are already there. Furthermore we need more inward links when we compete in the most popular category of keywords which have more competition, as compared to less popular keywords. This is one area where targeted link building helps the most. Bing stresses on not to buy links, but using the quality of your content and authority on the subject to “attract” more links. They also suggest using social media for enhanced link-building.