An algorithm improvement was designed a month ago with the launch of Google Panda update, since when anxious publishers and web masters have been waiting for the day when it would get global. That day has come now, as Google has announced that it had stretched out the “search quality” algorithm for helping people find more high quality websites in search.

“Today we’ve rolled out this improvement globally to all English-language Google users, and we’ve also incorporated new user feedback signals to help people find better search results. In some high-confidence situations, we are beginning to incorporate data about the sites that users block into our algorithms”, Amit Singhal, a Google fellow wrote on Google Official Blog.

“Based on our testing, we’ve found the algorithm is very accurate at detecting site quality. If you believe your site is high-quality and has been impacted by this change, we encourage you to evaluate the different aspects of your site extensively. Google’s quality guidelines provide helpful information about how to improve your site. As sites change, our algorithmic rankings will update to reflect that. In addition, you’re welcome to post in our Webmaster Help Forums. While we aren’t making any manual exceptions, we will consider this feedback as we continue to refine our algorithms”, he further added.

Many sites have been impacted and were reported to have lost huge traffic and top search rankings as a result of U.S roll-out. Ezine Articles was one of those sites that was hit hard, and quickly started making viable changes to its content approach following the U.S update.

However, Google calls this update an “improvement” and claims to have received “a lot of positive responses”, but if you will go through the webmaster threads you will find that SEOs and Webmasters are not happy, so you may not concur with Google.

Google has provided guidelines related to design and also technical and quality guidelines. Google suggests focusing more on “quality guidelines”, which outlines some of the illegitimate practices that may lead to a website being entirely removed from the Google index or otherwise penalized.

Thus webmasters and publishers now need to know for sure what to do and follow and what to avoid if achieving top Google Ranking is what they are aspiring for. However, following the Google’s guidelines recommended by it to webmasters seems final resort to all webmasters and publishers now if they want to get or remain placed high in search results.