With the increasing competition in the World Wide Web, it has become very important to design a website that is not only appealing but also well optimized. To survive and sustain in the e-business world it becomes essential to stay on top of the SERPs. High rankings assure targeted traffic and increased conversion rate. Being on the first page of the major search engines like Google, Yahoo, and MSN means success in online business. Here are some tips that will help you in creating a well optimized and appealing website that will make your e-shop noticeable in the big-wide dot.com world.

• Optimize the Entire Website: It is very essential to optimize every single page of your website as the search engines do not rank only the home pages. Optimizing the complete website assures better rankings and in turn more business. Sometimes the link pages gain top rankings earlier than the home page therefore do not ignore any web page when it comes to optimization and designing, as the complete website is important.
• Select Business Potential Keywords: Keyword selection plays a very important role in the optimization of the website. Keywords are those words or phrases that your target audiences use to find the product or service you are offering. Top ranking of relevant keywords is very important for a successful business online. By using high business potential keywords and adding keyword rich content will surely boost your ranking on the search engine.
• Content is King – Optimize The Content: Good content is the best way to increase traffic and get high rankings on major search engines like Google, Yahoo, and MSN. High-quality content is very crucial for enhanced online visibility of your website, powerful brand-building through a powerful first impression, and most importantly for attracting potential customers and retaining existing ones. Content is the key to successful Search Engine Optimization and conversions because it is the only way to communicate to your website visitors.
• Link Popularity – Link Building Strategy: Link building is directly related to search engine rankings and your business profits. Good quality and relevant links can strengthen your web presence through high search engine rankings. Building links that can deliver results takes a lot of skill and thought. Follow a strategic and ethical approach to make your link building campaign successful and study hundreds of websites, directories, blogs, articles, newsletters and e-zines to find quality links for your website that can bring targeted traffic.
• Highlight Special Offers, FREE Services, and Discounts: A good marketing strategy means excellent advertising. To attract visitors it is very important to show them their benefit therefore, it is very essential to highlight the UNIQUE features of your site to boost sales