So many things happen around the world, not all are interested to know and to read about all. People like to read news that is either related to their interests or related to area which they deal in. They want the news that matters them a lot. Duly understanding this, Google has been doing a lot to make Google news more personalized. With the aim to surface the most relevant and useful news for its readers and to compete with social media Twitter and Facebook, Google’s has added personalized feature to Google News that is becoming more and more important and popular tool available now to readers to collect the information they want to.

With not missing anything important, customized news that searchers look for will be represented in proper segmentation and personalized way. However, Social Media and blogs have entirely transformed the face of news, and there is simply way more information of interest to readers than there is time enough to read. With a new set of updates for the Google News user interface, Google has taken a vital step to improve its user experience. They’re now showing logged-in users stories based on articles they’ve clicked on in the past.

These articles come in the “News for You” section, and pulls from stories based on your news-related web history. “For example, if you click on a lot of articles about baseball, we’ll make sure that you get a chance to see breaking baseball stories,” explains Google News software engineer Lucian Cionca. “We found in testing that more users clicked on more stories when we added this automatic personalization, sending more traffic to publishers.”

Since not all want to be served news based on their web history, this function can be turned off by simply clicking on the link that says “Standard U.S. Edition” at the bottom of Google News.  “This will not delete any of your News settings or Web History,” notes Cionca. “It will switch you to an unpersonalized version of Google News for the duration of your current session.”

In addition, you can always delete your web history or log out of your Google account too if you wish to. Moreover, Google has also added “Recommended Sections” in the side column that suggests topics that people can add to their custom section.

If we look back, late last year also, Google added a new News follow feature that is for letting people follow topics that they always search in Google News. The site also a big redesign last summers, with more emphasis on personalization.

“There’s an old saying that all news is local,” said Google’s Kevin Stolt. “But all news is personal too—we connect with it in different ways depending on our interests, where we live, what we do and a lot of other factors.”

There is no doubt that Google is a rival of Twitter and Facebook which are most preferred social media platform where people first go to find news. Google wants to compete successfully with them for which Google has been employing various new News features; personalization aspect added to Google News is one of them.