Integration is the watchword and essence of Google’s new strategy. Be it Google Buzz, Google +, Gmail, GTalk, OS Chrome, Google Maps, Google Translate, Google Wallet or Google Offers everything is going to be integrated into one bundled Google common product. Google + has already started showing its presence on the navigation bar of many of Google products.


Except YouTube, social button of Google is visible almost everywhere. Google teams are already busy in integrating it into one of its most popular product Gmail in a way that it comes as a good experience for its users.

It is a huge speculation that Google Offers and Google Wallet will also be integrated to Google+ in near future.

Google officials are already in conversation with technical teams about how to integrate all of Google products and bring them on one platform. For example, Google Maps is already being used by 200 million users worldwide. If other products are integrated into it, it will be a huge step for Google as a brand and it is sure to boost Google commerce too.

Usability is the first and foremost thing as there are so many products that Google has, and with a view of integration it is very important that users like the experience of it and can get benefitted by integration.

The visible benefit is the ease of use, as you would be able to use Gmail, Gtalk, Google+, YouTube and Maps with one single account. This is a sign that Google has ambitious plans to become the real social media with all its different products acting as different features of that biggest social network of all times.