Previously, if you need to use Google Analytics, adding of a JavaScript tracking code to your web pages was must. Apart from this, you were also required to add a Meta tag, HTML file or DNS record to your site in order to verify the ownership of your site in other Google products like Webmaster Tools. But nowadays you can verify ownership of your website simply by using Google Analytics JavaScript snippet. But remember one thing i.e. it works only with newer asynchronous Analytics JavaScript. So, in case if you haven’t migrated yet, then do that right now. Moreover, if you haven’t set up Google Analytics or verified your site, then now is the perfect time to do that. If your Google Analytics JavaScript remains in its place on your site, then your verification won’t get expired. After getting verified ownership, you will be able to add other verified owners quickly by Verification Details page and will no longer be required to manually verify the ownership of the each owner.

Apart from this, Google is also providing a much more improved interface for the verification under which the new verification page will provide more information regarding the each verification method. Sometimes they will also give proper instructions on the steps to taken for the verification with your particular domain registrar or provider. In case your provider is included, then you don’t need to search in their lengthy documentation to find out how to add a verification DNS record.