There has been a lot of debate on how important is Facebook’s like button to generate sale for the businesses. Some of the flaws have come to light while discussing the utility of Facebook as a business promotion tool. According to some experts, Facebook’s like button is not always as helpful as it appears mainly because of the reason that it does not provide the much needed visibility to the business. Facebook “likes” are becoming too common and too frequent and lack serious “weight.”

A very small fraction of total number of “likes” actually converted into a ticket sale when a large number of patron transactions were studied. According to a study the localization factor was also found to be very weak on Facebook as less than 15% fans of small businesses were found to be locals. Most of the times Facebook displays the message that it cannot open a particular link with secure connection and that you have to switch to regular connection from a secure one, this is also causing frustration among the businesses as this very step is a brand killer.

Facebook is also bringing a factor of distrust largely because of the fact that your personal information is no more personal while being on the Social Media like Facebook. As much as 8 out of 10 social media users worry about this aspect of the unwanted visibility of your personal information over the Internet. Every site is connected to Facebook nowadays and thus you become even more visible on the web.

Though Facebook has recently launched a few applications such Skype powered video calling and letting page admins send direct invites to their members, there is still a debate going on the privacy issues. Applet search has also been improved; but this is a time when people are evaluating if Facebook is worth using for the benefits that it offers and if the benefits are still greater than the negative points of Facebook.