Small adjustments that you make to your use of Facebook’s Like buttons/social plugins can have an incredible impact on your traffic. Facebook provides a level of engagement between businesses and consumers that was unimaginable before it was around. Its ‘Like’ buttons have tremendous potential to multiply to traffic. Metacafe had earlier tried it with putting an extra like button on top of their videos. When you talk about Internet marketing the more is less and the more options to ‘play’ and ‘fiddle’ are there on your website, the better is it to engage the traffic. People will stay on your site if there are more engaging things around. So allow them to play with your thumbnails and tools.

If you talk of stats of the boom in traffic due to Facebook’s Like buttons, you will end up compiling a huge book. The major news websites, retail stores and media sites have reported a traffic increment of up to 400%. So not only Facebook has the power to direct the huge traffic to your content , the new algorithm of Facebook is going to offer search benefits too attached to those content driven traffic movement. Your Facebook effects would be visible to a wider world now through the integration of search engines with the core activities being done at Facebook.

So it work both ways, you share your content on Facebook and engage a lot of people via thumbnails and buttons and this reach and coverage of your message is further captured by Google and Bing, and that is how you open a flood gate of traffic directly to your content from the search engines. Furthermore the effects, reviews and people engagement for your content at Facebook would also be highlighted to search engine visitors, which will add fuel to the fire as far as interest generation is concerned.