A Web Page Title is one that describes the content of that particular page in short. In other words, a title gives a brief idea about the content of the page. For an Ecommerce website, titles play a crucial role and therefore proper attention must be given while writing them. Before knowing how to write effective Titles, let us first understand their significance.

Importance of Titles

• Tell what a web page is all about
• Are the first thing that a search engine sees while crawling and indexing web pages
• Are seen by users while searching for information on search engines. If a searcher notices a title that matches his search criterion, he is definitely going to click.

It clearly states that the content of the title is of high value from both users and search engines’ point of view. Thus while writing titles for pages of the website, adequate care must be taken.

Guidelines for writing effective Titles:

• Undertake keyword research to make use of appropriate keywords in Web page titles
• Check for the relevancy of the title to the Page for which it is written
• Write short but descriptive titles of not more than 64 characters as search engines do not display titles that are too long
• As the content differs on each page of the site, always write unique titles for different pages
• Use Simple language to make the title user friendly
• Do not stuff the keywords
• Points to Consider while adding Company name to the title
• It is not necessary to write company name in title unless it contains the keyword or is a known one
• Write the Company name at the end of the title if it needs to be added

• Avoid making use of unnecessary words

Keeping these things in mind will help you write Web Page Titles that will serve your purpose. We will be coming back with more on this soon.