Microsoft Advertising has introduced interactive online circular ads for its MSN Local Edition in order to provide the local customers an easy way to shop.

With these Circular Ads, users can:

• See location specific circular ads as the site is Geo-centric
• Rotate the different circulars and browse the various Ads
• Can search for the products across the circulars
• Add items to a shopping list
• Find retailer locations with Bing Maps,
• Share offers with friends through Facebook, Twitter, and Windows  Live.

The data for the circulars is obtained from ShopLocal and the retailers need to update their information regularly on ShopLocal in order to make their circulars visible, otherwise the ads may not appear on the screen.