Google+’s emergence as the biggest social network is going to change many things, including the way search engine optimization is performed nowadays. Google is clearly getting more focused now as compared to the past, with several products being taken away and Google labs being shut down.

According of one of their officials, Google is still in the early stages of what they want to achieve. They are even going to put the name and picture of author in front of the content for people to know whether to see that content or not and if they trust the author. Subdomains may also be launched to show the content with the name of the author, so that the quality of individual writers may be determined. So, the net will not remain a mess for long. More visibility and individualization of net is in the pipeline.

Now the quality of the authors would be in the scanner as Hubpages has initiated the action to separate the content of different authors under different domain extensions. Now the site ranking or the contribution of good authors would not go down because of the poor content of some unscrupulous authors. Sites are showing signs of recovery post Panda due to this strategy. Google+1 button is also being used as a signal to put the specific content high on ranking. According to Google the more clicks of +1 on a specific content means the more popular the content is. Integration of +1 button to Google+ has not yet been done, as it do not show as news feed, but Google is observing the use of +1 button more closely now. So, the SEO practices of yester years are definitely going to change with latest sweeping changes in Google.