It is a well known fact that if you search anything on Google, Amazon can be found at or near the top of the results pages quite a few times. Someone sent a question about this to Google, and Matt Cutts provided the clarification on the subject.


The questioner framed his query as: “Search for a physical product usually ranks Amazon #1, even though it may not provide the best user experience. What is being done to prevent large corporations from dominating search engine results?”

Matt’s responded by saying, “I think in general, not to call anybody out, but I think Amazon does have a relatively good user experience in general. I wouldn’t necessarily agree that Amazon always ranks number one for every physical product.”

“So typically when I do a search for a book, Amazon is up there, but if there is an official homepage for a book, it often ranks very well, and sometimes number one as well,” he continued. “The interesting thing is not every book has a home page. This is something that still surprises me. You’ll have a very savvy author. They’ll have a webpage, but they may not have a landing page or a page dedicated to that specific book. Sometimes it’s just a lack of savviness.”

He also mentioned one book that he had recently looked at, noting that no other content about it was on the web, other than Amazon, GoodReads, and Google eBooks.

“The best answer is to make sure that there is an actual page for your product,” said Cutts. “In general, Google does try to figure out what are the official home pages whether it be for governments, universities, or states or whatever, and we try to make sure we return those when possible.”

“We are mindful of whenever users do a search, and then they complain to us, if they complain that they’re not finding an official homepage for a product, then that’s something that we do take into consideration,” he said. “In general, we do look at the number of links. We look at the content of the page, and if one particular website is able to get a lot of links, because a lot of people think it’s a great site, then in general, usually it should rank relatively well, and I think that by itself isn’t necessarily a problem.”

As far as high ranking of Amazon is concerned, it is quite logical provided you follow Google’s list of questions to be used to assess the quality of your site. It included something like “Would you feel comfortable giving your credit card information to this site?” And obviously Amazon is a brand where you can provide your credit card information confidently.
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