Search Engine Optimization (SEO,) means using of various different techniques to improve a web site’s ranking in major search engines as to drive potential visitors. Nowadays, usually people go for SEO due to the fact that every day a new company is emerging in the competitive market thus making the competition tougher. To hold a strong position it is important to have good visibility in the web world which can be attained by getting your website optimized.
Major Pillars of SEO
Search engine Optimization comprise of two main pillar and both complement each other.
On-Page SEO – In this procedure everything is implemented on your own web pages as to enhance its ranking on major search engines. Two main procedures are implemented here:

• Content

• Structure

Off-Page SEO – in this procedure everything is performed off the page as to improve the page ranking. The procedures implemented here:

• Link-Building

• Sitemap Submission

The Golden Rule of Effective SEO
When performing SEO one should remember that there are some vital rules to follow as to attain success. Some of the golden rules are:

• Content is King.

• Don’t trick them; use authentic ways to get the ranking.

• Develop quality content.

These are some of the golden rules to perform effective SEO. One of the  vital goal of Search Engines is to locate the most relevant content. These are some of the techniques which one should keep in mind while performing SEO.