Internet is filled with millions of websites each of which contains a large number of web pages. Breadcrumb navigation helps in keeping the track of the location within a program which saves the users from getting lost in this maze of pages and URLs. In Breadcrumb navigation, a trail of links is displayed in front of the user. By following these links, a user can easily reach whatever web page he wants to visit.
Breadcrumb technique makes it easy of users to navigate within the website which leaves a positive impression on them and their reliance on the site owners increases manifold. This in turn helps in grabbing the attention of the prospective clients and ultimately benefits site owners. Especially in e-commerce websites where people search for a specific product name, breadcrumb navigation proves very useful. Breadcrumb navigation allows the users to see the product’s category as well as the other products similar to it. Sometimes, in these other similar products people finds the one that suits them better and buys it which they wouldn’t have done have if they had seen only the original product page.
Technically speaking, Breadcrumbs is just a set of links which are made using various technologies. One of the most popular technologies which now-a-days a large number of people are using in their site is html. HTML makes the higher layers pages more important by spreading the page rank from all over the site on them. This improves the internal linking structure of the site as well as the main site keywords.
August 13, 2010 at 1:00 am | Search engine optimization | No comment