Can Lijit Make a Dent in The Market Share of Google?

Google’s AdSense program is known to be a trusted source of monetization for many publishers. Google has gained tremendous popularity because of its AdSense program, which is the only source of income for many operators on the Internet. Now, it has been noticed that Google is basically serving large operators and it is not able to provide proper customer service to middle and small level publishers and online businesses. So Lijit Networks is trying to come up with a product that would directly compete with Google AdSense, but they would primarily focus on the niche market and that is mid-level publishers.

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May 9, 2011 at 4:59 am | Google AdSense | No comment