Things to Keep in Mind while Designing and Developing a Search Engine Friendly Website

Hey friends, I am here again with a new refreshing topic. This time, I would like to share the secrets of an attractive website that can easily hold the visitors as well as web spiders. So, let’s leave the introduction behind and start discussing about the three main features that are must for a website.

The very first one is Readable text. You entered a keyword in the search bar of a search engine and clicked on the first result that appeared on the result page. But what you see was just confusing and unreadable due to the dark hues and nasty background design with small font size text. Reading this mere example must give you frown lines. Hence, it’s advisable, not to use amok backgrounds with complicated texts as it will make keep your readers confused and will also offer an amateur look to the site. Use generic font size, font style and readable font color.

Another important feature is Navigation of the website. According to reports, clear and consistent navigation of a website is one of the vital reasons to hold the visitors. A cluttered navigation cannot hold the visitor for more than one minute. So, try to make the hierarchy of your site logical and uniform. Also, include the site map or index page for a site that have more than 10 pages.

The third and the most important feature is the usage of Codes or the programming languages. You must be aware about the fact that codes are the lifeline of a website. Excellent coding gives a compelling and eye-catchy website. But have you ever wondered that whether the developed codes are search engine friendly or not? Of course, Not!!!

Most of the developers don’t even bother to change the codes according to the search engines, once the coding has been done. However, codes should be Search Engine friendly. There are various mistakes done by a web developer but the most common is the usage of unique titles and description of the pages in the included files. Hence, it’s an advice to avoid the same. Also, use a forward back slash ‘/’ at the end of every URL.

January 9, 2012 at 6:07 am | General | No comment

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