Changes made by Google, will change online business art (PART 1)

Google has recently made 10 important changes to its search algorithm, which will describe how Google shows and ranks searh results for any keyword.

Cross-language information retrieval updates: Now, wemasters can add new contact and spread their wings in multiple markets as Google will now translate the result pages in to the required language (query language with limited web content) and display the translated titles directly under the English titles in the SERPs. Also, user can directly go to the pages translated from English into the query language in just a single click over the translated titles.

Snippets with extra page content and less header/menu text: This change will help Google to choose more appropirate content for the snippets. That means, now webmasters have to make sure that their websites have the quality content on right pages.

Better page titles in search results by de-duplicating boilerplate anchors: Google will stop considering bolierplate links as they have duplicated anchor text, which are not relevant.

Length-based autocomplete predictions in Russian: This is a good news for Russian users as this change will reduces the number of long query predictions in Russian. Google will not make predictions which are long in comparison.

Enhanced application rich snippets: From now on, the snippets of the search results for any software application will also contain details, like cost and user reviews.

November 18, 2011 at 5:51 am | Google News, Internet marketing., Search Engine News, Search engine optimization | No comment

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