We all know that the design of the website play a crucial role in this highly competitive world of internet marketing. I have read thousands of articles on how to design a website, or how to make a website more appealing, or tips to design website and each one talking more or less on the same parameters. Recently, I read a blog posting Make sense of your site: tips for webpage design by Website Optimizer whiz Sandra Cheng that actually and truly explored the topic of website design.
According to Sandra Cheng the website is designed for the visitors and therefore visitors are the right judge to decide what should be the layout of the website. He discussed the concept of website testing according to which you can execute different versions of your website. This will help you to make the best design choice for your website. The initial phase of website testing includes brainstorming different variations of the website. This may involve swapping out a photo, revamp of your website’s layout, or changing the color scheme.
After, you have decided on the variations, you can show the different versions to your visitors using a free tool like Website Optimizer. This tool will help you to know which variation was liked by the visitors most by tracking the goals set by you. The goals could be a sale, form submission, or clicking a link, or any number of other interactions with your site. Website testing allows you to run an experiment on the design of your website without any complicated data analysis.
Now, with so many different aspects of a website it can be a little confusing from where to start with the testing. The four major aspects of the website that play a major role in its success are:
After you have decided on these aspects and you can begin with your experiment using a Website Optimizer tool. The Website Optimizer will show you when the data is “statistically significant.” The results will be visible in the reports page and the bars corresponding to each experiment will start turning red, yellow or green. The green signal shows a winning page variation. So, now you can easily know which design is best for site and your visitors.
Design a Face of the Website that helps you reach the pinnacle of success in the e-business world.
September 14, 2009 at 9:35 am | website desiging | No comment