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Yahoo Indicates A Major Shift in Policy, Launches Desktop And Mobile App Search

Yahoo has ultimately come out of its shell. It has launched new applets for desktop and mobile phones to make the Yahoo search more user-friendly. So gone are the days when Yahoo was considered to be not so active a search engine. The company has introduced two new ways to search for mobile apps: Yahoo App Search for the PC and the AppSpot mobile app for iPhone and Android.
Yahoo Search APP

On Yahoo’s Yodel Anecdotal blog, Yahoo SVP of Search and Marketplaces Shashi Seth writes:

With 425,000-plus apps in the Apple App Store and 200,000 apps in Android Market, we know finding what you want can be exhausting. And even more challenging: There are times you don’t know the specific name of the app, so you’re leaving it up to chance that you’re actually downloading the app you really want.

Using Yahoo!’s powerful search technology, App Search and AppSpot allow you to zero-in on any app by showing matching app titles with a full comprehensive description, price, overall star rating from users, and screenshots in one spot to help you with your decision: to download or not to download. For an enhanced mobile experience, Yahoo! AppSpot delivers daily, completely personalized recommendations of the mobile apps you should consider based on the apps you’ve downloaded.

Yahoo! Product Director of Mobile Search, Anil Panguluri, provides the features of AppSpot:

  • Daily Personal Picks: Unlike ‘Top Apps’ lists that provide the same apps day after day, you’ll get new, personalized app suggestions on a daily basis, so you’re always introduced to the latest, most interesting, and relevant apps.
  • More Precise Results: Using Yahoo!’s sophisticated search technology, quickly zero-in on an app by showing matching app titles as well as related keywords as you type.
  • Related Apps: Discover similar apps within the “more apps you’ll love” section to find related apps that best match your needs.
  • At-a-Glance Shopping: Review the price, overall star ratings, screenshots, and description all on one screen to avoid the endless scrolling.
  • Fast & Easy Downloads: Direct links to the specific app pages within the Apple App Store or Android Marketplace make downloading an app a snap.

Yahoo App Search on the desktop simply comes in the form of a new Apps tab on Yahoo search.

It is a clear indication that Yahoo is still interested in search, but last week, announcing a major policy change the company declared itself as “the premier digital media company,” citing its success in things like News, Sports, and Finance.
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