FAQ

Factors affecting the website optimization:-

As per google Design and content guidelines

• Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

• Offer a site map to your users with links that point to the important parts of your site.

• Design a useful, informative website, and write pages that clearly and accurately describe your content.

• Try to include the keywords in your content which user would use to find for your services.

• Use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images.

• If you decide to use dynamic pages, be aware that not every search engine spider crawls dynamic pages as well as static pages.

Some of our Optimization checkpoints:-

• Website Content

• Create and optimize the sitemap

• Check the website for broken links

• W3C HTML validation check

• Image optimization

• Duplicate content check

• Website navigation

• Create and check Rebots.txt

• Check for website stats

Google Penalty and its Solution:

It is a known fact that the search engine spiders are vigilant and quick enough to grab any frauds regarding the real links, ranking status and the structure of the website. But often webmasters trick the spiders by using black-hat techniques in the attempt to raise their ranks. By creating multiple key words, links or formulating content with dense amount of keywords, adds to their false tricks. As a result they suffer by incurring a Google penalty which can be devastating for a site, with a considerable delay in recovery too. It is advisable always to be on the safe side and away from the Google technology which is forever on the look out of such degrading actions. However we offer you solutions which shall help you tide over the Google penalty and gain your status once again.

• It’s important for you to have patience and a positive approach during the whole rectification process. Keep your calm as it will rob you of all your energy and time.

• Identify the exact reasons which led to the Google penalty.

• After realizing your mistakes, it’s vital to begin the rectification process.

• When you are sure you have cleared yourself from the penalty you should approach Google again to follow the guidelines thereafter.

Search Engine Marketing (SEM) & Search Engine Optimization (SEO) Glossary :-

Natural listing:- Also known as  organic search; is a process by which World Wide Web users find web sites having unpaid search engine listings, as opposed to using the pay per click (PPC) advertisement listings displayed among the search results.

Back Link: - A link that links to another websites. Also called an inbound link.

PPC: - Pay Per Click (Google paid listing)

Google Bot :- google search engine spider

Blog:-  A condensed form of  web log ; maintain or add content to a blog.

Click-through rate (CTR) :- The percentage of clicks on a link out of the number of times it was displayed.

Page Rank (PR):- The process of ordering web pages by search engines, so that the most significant sites appear first in the search results for a particular query.

RSS Feed: - RSS (Really Simple Syndication) is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts

log file - file that records the activity on a Web server

CPM - cost per thousand impressions

SEM :- Search Engine Marketing

Internet Marketing:- A form of online marketing or web promotion strategies to help a website improve its visibility on web and search engines.

Search Engine Results Page (SERP):- Search result page delivered by a search engine.

Supplemental Pages:- Pages which are present in Google index but do not exist at this time. But during search they are shown in the search result pages.

Keyword Density: - the number of occurrence that a given keyword appears on a web page. The more times that a given word become visible on your page, the more influence that word will get by the search engine

Yahoo Slurp: - Yahoo search engine’s spider

Website Designing/Development

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Flash enabled websites

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