Those who are going to redesign their site or redirect their webpages to a new URL would have to read this carefully. According to Matts Cutts, Search Engine Ranking may be affected with a change or redirect in the page or the website, except when it is a permanent redirect of the whole website or the webpage and there is no significant change done to the format of the text in the webpage.

If you want your content to be indexed it should have a good layout with a clean design. If previously your content was in this fashion that it was easily indexed and when you moved to a new URL, you made it complex then your ranking might be affected. He also suggested doing one experiment at a time as far as making change in the page or site layout is concerned and checking its affect on the ranking, so that you can decide from the next time onwards as to what can be done and what cannot be done. He also informed that Google is open to changing layouts provided the visibility of the content is not affected.

Among the other factors that are responsible for high ranking on Google as cited by Google chief were to avoid poor quality content, attention to details, site appearance, reliability to the extent someone can provide his credit card information to your site and good page speed or less load time factor as critical element.
purchase a term paper