The craze of social media is increasing manifolds. No one is free from the addiction of social media be it individuals, businesses, or communities. It is in our homes, our phones, our language, as well as in our impressions on each other. Social media is the next big revolution, especially for marketing chores. Actually it [...]

Social media has some intrinsic commonality and that is forcing the social networking giants, Facebook, Twitter and Google+ to look more similar in nature and offer mostly the similar features that the users love and enjoy. Now Twitter is testing a feature similar to Facebook timeline, however in case of Twitter the real difference would [...]

A very high number of companies are using social media for marketing, but in the meantime social media is losing its face, the very purpose it was made for; and that was interaction. Companies don’t care about interaction because everybody is busy posting their blogs, pictures and links. Interaction is lacking everywhere. C.C Chapman of [...]

Many a people wonder if there is a method by which we can know the ROI on social media campaigns. Just to remind, social media is a recent phenomena and it has been prominently used as a tool of marketing and promotion from barely three to four years. So, it is always difficult to measure [...]

Social media marketing has been so successful that many a businesses have diverted their marketing plans from traditional marketing practices to social marketing on Facebook, Twitter and LinkedIn. Through these smart ways of marketing not only are these guys able to communicate their business massages to a wider social audience, but they are also able [...]

Last week Google introduced some improvements it made to its hangout feature in Google+, largely with a view of accessibility and sign language. Video quality was made better to enable it to see signing. Now it is the turn of Google Docs and Google Calendar for more features concerning accessibility. According to Google Accessibility engineers, this [...]

Social media has bridged the distance between the company and the customer. It gives human touch to the marketing efforts and establishes a link with the market which would otherwise be very difficult through conventional modes of marketing. Healthcare industry is also making headway into the social marketing. Healthcare industry are trying to integrate it [...]

Google has decided now to turn its +1 button into something similar to “like” button that can be shared among your circles. Until now it was used to show that someone has liked that content or link and was a good content to look into for the related search. It does not mean that it [...]

It is recommended to create evergreen content in view of the fact that we rarely have to update it and it can be kept posted for long. So it reduces our work to update the published content. Even in cases we need to do some changes in it, these changes are very limited in nature. [...]

Businesses across the world have great expectations associated to their business which can be realized today with a colossal help of social networking podiums. There is nobody left today who is not enjoying the vivacious benefits of Facebook, a ubiquitous social networking platform. Facebook is the plinth where people congregate not only for personal purposes [...]