Noticeable changes:

• It has introduced a new feature, “My News”, through which users can follow other users and publishers
• Publisher can now automatically submit their content. It is a highly useful feature for publishers as it encourages them to share content to attract visitors
• The definition of power user has been changed as publishers too can make their content popular and get on the front page
• New Digg offers opportunities to new users
• Link Submission has been made easy as one no longer needs to provide the image and description as earlier required. These will be automatically added

It is now for users to feel the changes and determine their usefulness. New Digg however is drawing comparisons with Twitter and Facebook.

Importance of Titles

• Tell what a web page is all about
• Are the first thing that a search engine sees while crawling and indexing web pages
• Are seen by users while searching for information on search engines. If a searcher notices a title that matches his search criterion, he is definitely going to click.

It clearly states that the content of the title is of high value from both users and search engines’ point of view. Thus while writing titles for pages of the website, adequate care must be taken.

Guidelines for writing effective Titles:

• Undertake keyword research to make use of appropriate keywords in Web page titles
• Check for the relevancy of the title to the Page for which it is written
• Write short but descriptive titles of not more than 64 characters as search engines do not display titles that are too long
• As the content differs on each page of the site, always write unique titles for different pages
• Use Simple language to make the title user friendly
• Do not stuff the keywords
• Points to Consider while adding Company name to the title
• It is not necessary to write company name in title unless it contains the keyword or is a known one
• Write the Company name at the end of the title if it needs to be added

• Avoid making use of unnecessary words

Keeping these things in mind will help you write Web Page Titles that will serve your purpose. We will be coming back with more on this soon.

This bid management tool predicts the likelihood of a conversion occurring and then automatically increases or decreases the max CPC bid. For this it utilizes the conversion tracking data and considers factors such as historical performance of the ads, specific words that are present in the users query, match type, the user’s geographic location, web browser, operating system, language, time and day of the week, etc.

Based on its ability to make prediction regarding conversion, it will increase the max CPC bid if a conversion is likely to happen. On the other hand, the chances of a click to get converted are remote, it will lower the bid. While the bid can be made higher than max CPC up to 30%, there is no limit for decreasing the bid.

Enhanced CPC Tool can be easily activated on CPC Campaigns with Conversion Tracking enabled. By using it, one can manage and optimize the bids as per the preference through manual bidding or else by enabling automatic bidding, let AdWords modify the bids to increase the returns.

Apart from this, Google is also providing a much more improved interface for the verification under which the new verification page will provide more information regarding the each verification method. Sometimes they will also give proper instructions on the steps to taken for the verification with your particular domain registrar or provider. In case your provider is included, then you don’t need to search in their lengthy documentation to find out how to add a verification DNS record.