For those running CPC campaigns, Google has launched a useful bidding feature called Enhanced CPC to help them increase conversions enabling good ROI. The feature allows manual or automatic bidding where one can adjust the bids to get maximum benefits.
This bid management tool predicts the likelihood of a conversion occurring and then automatically increases or [...]

Previously, if you need to use Google Analytics, adding of a JavaScript tracking code to your web pages was must. Apart from this, you were also required to add a Meta tag, HTML file or DNS record to your site in order to verify the ownership of your site in other Google products like Webmaster [...]

Microsoft Advertising has introduced interactive online circular ads for its MSN Local Edition in order to provide the local customers an easy way to shop.

With these Circular Ads, users can:

See location specific circular ads as the site is Geo-centric
Rotate the different circulars and browse the various Ads
Can search for the products across [...]

In a recent blog post, Google has announced the acquisition of Metaweb Technologies, an open database source that been providing information on millions of things ever since its inception in 2005. The move has been seen as an effort by Google to improve its Search Results and make them more meaningful by utilizing Metaweb’s FREEBASE.
Metaweb’s [...]