Google’s Wonder Wheel for long tail keywords and the resultant traffic

Finding Long Tail Keywords using Google’s Wonder Wheel to increase traffic
Keywords form an important part of an online business as they are responsible for driving traffic to a website and webmasters conduct a lot of research to find the traffic-generating keywords so that the business objectives are meant and they are able to run it profitably. As to which keyword or keyword phrase, would yield more results in terms of traffic and conversions, is a question that bothers every webmaster. In this article, we will discuss the potential of Long Tail Keywords and how one can find them using the Google’s free keyword research tool called Wonder Wheel.
What are Long Tail Keywords?

Multi-phrase keywords which visitors use in their search for information are known as Long Tail Keywords. They are less common and differ from the popular keywords as they represent users’ specific needs in form of a search query.

Long tail keywords are beneficial for an organization as they can attract a targeted traffic and lead to a high conversion rate. This is because these keywords are used by qualified users to put across their wants and if a company meets the expectations of such a group, it is likely to achieve considerable online sales without having to target multiple users with popular keywords.

There are some other benefits of Long tail keywords which we discuss later on. Let us first know how to find these keywords using Google’s Wonder Wheel:

Wonder Wheel is an easy to use keyword research tool to find long tail keywords which will help you target the users effectively to lead them to make an online purchase.

• Type the search query in to the Google search box and enter
• Above the search results, you will find a “Show Options”, click on it
• On the left hand side, under the Standard View option, you will see Wonder Wheel
• A wheel diagram will appear showing the keyword searches. On clicking on any of the related branches, you will get another diagram featuring long tail keywords searches
• You can continue using the Wonder Wheel to find long tail keywords

Along with the wheel diagram, the search results for the keyword are shown on the right side from which you can know the usage of the keyword by other websites. If many websites are using the keyword, then you need to check the completion level by checking their PageRank. If it is not being used by anyone, then it could become your long tail keyword.
You can select best long tail keyword from the list of possible ones by knowing the CPC. The one having higher CPC can be chosen. Also ascertain the completion, if it is too high, go for some other long tail keyword.

Benefits of Long Tail Keywords:

Have lesser completion– In comparison to popular keywords; the competition is less for long tail keywords which will help a website to rank higher in search engines.

More targeted traffic– As Ranking for less competitive keywords is easier to achieve than short tail ones, it will help in increasing the visibility as well as driving the traffic, which is the basic aim of an online business.

Lead to Conversions: Long tail keywords target potential buyers who have clear idea of what they need and will be ready to make online purchase. This helps a website to have a conversion rate.

May 4, 2010 at 2:19 am | Internet marketing., Search engine optimization | No comment