Want to know…..
What exactly your visitors are looking for? And,
What should you do to stop traffic from bouncing back?
Google Analytics is the Answer!!!
It is a FREE analysis tool that gives complete info about the traffic rate your website is getting, from where this traffic is coming, how much of it is targeted traffic and lead to conversions and much more.
There is no dearth of stat counters on the net which claim to provide you complete and accurate data but it has been proven that Google Analytics is the BEST and its biggest advantage is that it is absolutely FREE. It not only helps you to monitor the keyword rankings on various search engines but, also know what exactly people are looking for and what should be your most important target while planning a internet marketing strategy.
Google Analytics help you to analyze traffic rate thoroughly and give you best recommendations that lead to better search engine placement of your website. This amazing tool provide you with all the details consisting of the portals from where your site is getting traffic, to what keywords the visitors are looking for, and how long they stay on the site.
The reports generated by Google Analytics can be extremely helpful in designing successful internet marketing campaigns that can give competitive edge to your e-business. It helps to promote the website in the right way by targeting the right set of audience and reaching out to voluminous of potential customers. With Google Analytics you can know what results your campaigns are getting and what traffic-generation techniques are working best for you.
Google Analytics not only allow you to know about the correspondence happening between your visitors and your website, but also give you a fair knowledge about the success of your e-business in the dot.com world. Here are some pointers that can help you to utilize this amazing tool to best of your benefit:
* Know what pages are getting maximum traffic and optimize them
With help of Google Analytics you can know about the heavily-trafficked pages of your website and focus on them during the optimization process. You can place ads on these pages, link them to product or service pages by putting ‘call to action’ buttons, highlight special offers and schemes, etc. This will help you increase the conversion rate and also boost sales significantly.
* Know the source that is generating maximum targeted traffic
Google Analytics allow you to know where exactly you are getting the traffic from i.e. the portals that are generating maximum traffic for your website. For example if you notice most of the traffic is redirected from YouTube then you can focus more on social media optimization campaigns. And, if you see it is blogging that it getting a larger chunk of traffic then you can post some great blogs on the blogging sites regularly. With Google Analytics you can plan and implement internet marketing strategies that help in bringing volumes of targeted traffic to your website.
* Know about the high business potential keywords and key phrases
Top ranking of relevant keywords is very important for a successful business online. Keywords are those words or phrases that your target audiences use to find the product or service you are offering. Google Analytics help you improve your search engine positioning by monitoring the keywords that are getting you maximum traffic. The tool let you know what exactly people are looking for, what should be your primary target keywords. By using those keywords and adding keyword rich content will surely boost your ranking on the search engine
Google Analytics is an excellent tool to know more about your e-store or e-shop and know how it is doing in the e-commerce world!!!
September 14, 2009 at 9:45 am | General | No comment